Make in India is an initiative of the Government of India to encourage Multinational and domestic companies to manufacture their products in India. Recently, many smartphone brands like Xiaomi, Vivo, Micromax, Karbonn, Celkon & Gionee have taken up the initiative to manufacture their smartphones in India instead of just importing them from China. This is mainly because of the increased import taxes along with beneficiaries from the government.
Now, the Taiwanese company, Asus is the latest one to have taken up the Make in India initiative. The company also announced that it has partnered with Foxconn to manufacture the Zenfone line of smartphones and will be manufactured at Sri City in Andhra Pradesh.
Asus will initially start manufacturing Zenfone 2 Laser, and it will be later followed by ZenFone Go. The company will manufacture 150,000 smartphones on a monthly basis that will account for almost 80% of sales in India. According the Asus India Regional Head, Peter Chang, Asus is aiming to achieve 5% market share in the country.
Peter Chang, Regional Head, ASUS India said, “India offers us a tremendous opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market.” He also added “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting-edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economical price.”
Xiaomi is the first foreign brand to launch its first Made in India smartphone Redmi 2 Prime. Earlier to this, the subsidiary company of Micromax, YU Televentures has launched its Made in India smartphone ‘YU Yunique.’ Samsung has also announced that their handset production at its Noida factory will be increased by 7% before the end of this year. Stay tuned for more updates on the Make in India campaign of the mobile phone industry.