Zenfone Zoom

Asus Zenfone Zoom with 13MP Camera & 3X Optical Zoom to Launched in India

Update Jan 22, 2016: The Taiwanese manufacturer, Asus has today officially launched Asus Zenfone Zoom smartphone in India for Rs 37,999. The camera dedicated smartphone features a 13MP camera with 3X Optical Zoom that can capture perfect images. The company is also offering a bundle that includes a ZenFlash and Tripod for the smartphone and is priced at Rs. 39,999. The smartphone will be available for purchase exclusively online via Flipkart and Asus exclusive offline stores.

Update Jan 7, 2016: The Asus Zenfone Zoom was first announced at last year’s CES 2015 event and was recently launched in Taiwan at a price starting from $428. Recently, the company has also sent out media invites for the launch of Zenfone Zoom smartphone at an event scheduled for January 22nd. The smartphone features 13MP rear camera with 3X optical zoom and innovative 10-element HOYA lens for perfect clicks. Stay tuned for more details about official launch and pricing of the smartphone in India.


Earlier Dec 2, 2015: Earlier, we exclusively reported about a new camera-centric smartphone called as Asus Zenfone Zoom with 3X Optical Zoom being certified by TENAA. Now, the company has officially launched the Asus Zenfone Zoom smartphone in its home country Taiwan. The smartphone comes with the faux leather back panel and is available in two storage variants 64GB/128GB priced at $428 and $498 respectively.

ZenFone Zoom

Coming to its specifications, the Zenfone Zoom sports a 5.5-inch (1080×1920 pixels) Full-HD display offering a pixel density of 403ppi and Corning Gorilla Glass 4 protection on top of it. The device comes in two variants one with 64GB of built-in storage and Intel Atom Z3580 2.3GHz quad-core processor, and the other with 128GB of onboard storage and Intel Atom Z3590 2.5GHz quad-core chipset. The smartphone comes with 4GB of RAM and also includes a microSD card slot for expansion of memory upto 128GB.

The main USP of the Zenfone Zoom is its camera, the device sports a 13MP rear camera with the 3x optical zoom module, OIS, laser autofocus and dual tone LED flash. The company claims that Zenfone Zoom is the thinnest smartphone to feature a camera having 3x optical zoom and also features an innovative 10-element HOYA lens for crisp photography. On the front, it has a 5MP shooter for video calling and selfie lovers.

The single SIM supported smartphone comes with connectivity options like 4G-LTE, Bluetooth 4.0, Wi-Fi, GPS/A-GPS and microUSB port. The handset comes backed by a 3000mAh battery and runs on Android runs on Android 5.0.2 Lollipop based ZenUI out of the box. Even with these specifications the device measures 158.9 x 78.8 x 11.95 mm weighs around 185 grams and will be available in Black and White color variants. Stay tuned for more details about the launch of the ZenFone Zoom in other markets!

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