All the online and offline channels across the sub-continent reports the majority of their sales during the festive season around Diwali. Last year, Flipkart launched a campaign by name Big Billion Day Sale where it sold many products at a decent price compared to the offline market. The similar kind of sale was seen on Snapdeal and Amazon the same day. According to Flipkart, the sale is ideal for customers looking for gift their friends and family this festive season. Now, Flipkart is all set to host its second Big Billion Days Sale scheduled from October 13 to October 17, and the company has promised a better user experience this year.
Flipkart’s last year Big Billion Day Sale was not so successful as it could not meet the customer expectations. The customers were hugely disappointed as they faced many technical glitches in the website, automatic cancellation of orders, out of stock issues because of the low prices of the products and many more. However, Flipkart was quite happy as it managed Rs 600 crore worth of sales, despite customers complaining the company to issue an apology email.
In order to empower and prepare sellers better during the peak festive demand season and to avoid a re-run of last year’s technical and logistical glitches, Flipkart has worked up a unique training schedule and manpower ecosystem programme. Launched about two months ago, the e-commerce major has already reached out to over 6,000 sellers across the country through the two initiatives – ‘Flipkart Seller Campus’ and ‘Flipkart Helping Hands.’
Flipkart CEO and co-founder Sachin Bansal, said, last year’s Big Billion Day Sale, which had participation from 1.5 million shoppers, was a huge learning experience. This year the company is ramping up logistics to ensure the user experience is smooth and hassle-free. Considering the festive season, the company will have 19,000 delivery boys and will cover more than 20,000 pin codes across the nation.
The company also declared that this year’s Big Billion Days Sale will be app-only to handle the traffic during the big sales and festive season. “On an average, we get about 75% of our traffic through mobile-only devices. We expect it to peak during the discount sale to over 80%,” said Ankit Nagori, Chief Business Officer Flipkart. He further added, “the company has reportedly added its own data centres across major metros to manage online traffic during this app-only sale.”
Flipkart is keen on moving ahead with its app-based strategy and has also promised that a lot more products will be available for sale this year, unlike last year’s sale that offered limited products at an extremely discounted prices. The Big Billion Days sale will be applicable across almost all product categories on Flipkart but among them the most popular product categories would be electronics, computers and accessories, and smartphones.
The company’s recent purchase, Myntra, will also be part of the Big Billion Days sale this year. Flipkart has also tied up with banks like State Bank of India, Standard Chartered, and Citibank to offer cash back and additional discounts for the customers.
Tips for the Big Billion Days Sale:
(deals will be updated shortly)
Stay tuned for best deals on Android smartphones and accessories. If you are looking for better deals you can check for the ‘Big Billion Days.’