Gionee had grabbed the attention of the world on various occasions when company showcased its thinnest smartphones, first it was S5.5 and then later when the competition got heated up we saw the launch of S5.1 last year. But now it looks like the company wants to move on and not chase for the title of World’s slimmest smartphone. With the announcement of Elife S7 in Hyderabad today for INR 24,999 as company set a stage for other manufacturers.
Although, the new device can also be placed under a slim smartphone category, but here company has a different strategy altogether, which shows they are maturing and can make a phone that doesn’t need only one USP. This time around the S7 promises a featured pack experience with the hint of beauty in the form of 5.5mm thinness in a metal chassis. We got to spent few hours with the device and this is our first impressions.
Gionee has always tried to make beautiful phones and to our understanding it had succeeded in doing that, well with most of its phones. The Elife S7 is no exception here, as it delivers a body that is delicately and precisely build inside curved edges. It feels solid in hand, and no square edges (S5.5 had sharp edges) means your hand would be comfortable using the device. That gives the device more character and grip while handling it one-handedly. With aluminium magnesium alloy body sandwiched between two pieces of Corning Gorilla Glass, the device is safe from scratches.
The Elife S7 features a 5.2-inch Full HD display, which has a pixel per the density of 424, which is why it has a sharp and clear output. While it’s too early to talk about its usage under various conditions, we did take it for a spin under sunlight, and with full brightness we were able to see most of the details on the screen. There is a lot of competition to the device, especially in the slim smartphones segment. But that is where it may be the ahead in performance. As the 5.5mm thin device is packed with a Mediatek MT6552, an Octa-core 64-bit chipset, which is directly in competition with Snapdragon 615 devices, which clocks at 1.7 GHz, alongside Mali-T760MP2.
Unfortunately, there’s only 16GB internal storage on the device, which is what you should expect from a slim smartphone, as the design constraints doesn’t give much room to put some features. The camera modules on the device are pretty good, the rear shooter is 13MP, which is not at all protruding from back, as company has worked with Sony to make the world’s thinnest (Yes, Gionee like things slim) 13MP sensor, so it fits right inside the body. And it is incredible how Gionee managed to put a considerably larger 2700mAh battery in a 5.5mm thin smartphone. We will test how this move from Gionee pans out in real-life usage once we start using the device as our daily driver.
There was always one thing that we didn’t like on Gionee flagship devices, a gruesome Amigo UI. While company all claims that its UI is one of the best in the market, we have been in disagreement with the company for quite a time. There were also issues with its UI that they didn’t even managed to issue Kitkat OS in the meantime. While most devices are getting Android lollipop, E7 struggled for Kitkat OS. Although, it was late the device did receive Kitkat in the recent week.
Now we only got to play with OS for few time, but we liked what we saw. And we think that claims by company that they have overpass the irregularities on its Amigo UI is almost true. Though, we don’t know how it would perform in the real world, but it certainly has become more cleaner, and straightforward. The new Amigo interface is renamed to be an Amigo OS, and this time its version 3.0. Now let’s hope that the company managed to present the great features on Android Lollipop in a good way that its users would like.
The Gionee Elife S7 is not exactly the flagship you would look forward to purchasing every year, but it is rather a phone that people would love to own for its beauty and specs that would blow your mind at first impression. The device is facing competition from the likes of Oppo R5, Vivo X5 Max, and Coolpad Ivvi K1 Mini, only if we go by the thinness. But if you consider the hardware specs and price point both at a time. The device is straight aiming to fight in the high-end smartphone leagues. Now it would be interesting to see how it work in real life situations once we use it as a daily driver. Stay Tuned for our detailed review, it would be up in the couple of days.