Idea Cellular might not be that famous in the line of smart phones but it’s certainly among the # 2 as a network operator. When Idea launched Blade, it was just the matter of promotions for them to get satisfied sales of the device. Within couple of months, Idea expanded its smart phone product line by launching ID 280 and ID 918 smart phones all priced below Rs 9,000.
For Idea, it’s paying them both in terms of device sales and 3G network subscribers count although overall 3G adoption in India is just 4 %. Idea expands their smart phones products line up by launching Aurus smart phone which will soon available in the market.
Going through the specifications of the Idea Aurus smart phones it includes the 3.5 inches capacitive touchscreen display and specifications of the device suggest that it would be an entry level smart phone with just enough features. The great thing about this smart phone is that it would be powered with Google’s open source Android OS which is the like the forest with verities of apps and features, among the biggest features includes the Wi Fi internet access, Wi Fi tether and few more. Among the best thing of Android OS includes the pre-loaded Google Apps like Google Mail, Google Maps, Google Drive, Google +, Google Talk, Google Navigation, Google Calendar, YouTube and Google Play Store. Via the Google Play Store users can download thousands of Android application on their mobile phone, these apps are nothing but different tools, widgets, software, games, educational content submitted in the form of app and this has been the biggest advantage of the Android OS on mobile phones.
The Android version included in the smart phone is Android 2.3.6 Gingerbread and it will not be updated to Ice Cream Sandwich or higher. Idea Aurus screen provides 320 x 480 pixels resolution certainly not the best. The device is obviously with dual SIM capabilities provides users to make use of voice plans of one telecom operator and data usage of other.
It’s powered with 800 MHz single core processor, just enough to power operating on the phone at fair speed. 256 MB RAM support however provides better match up with processor for improved speed. You can find good Micromax phones with atleast 1 Ghz in comparison as well but Aurus has gone down in this compartment. However the good thing about this device is its camera with 5 mega pixel providing video recording and image capture facilities. It’s possible to record 720p HD Videos easily with Aurus smart phone camera and VGA front facing camera can be used with Google Hangouts for face to face video chat.
The device includes 4 GB of internal storage capacity good enough for device at this price tag and just like all other smart phones includes micro SD card support for further storage options. It includes the option such as Bluetooth, GPS, EDGE and 3G internet access along with Wi Fi internet connectivity as well.
Idea Aurus has the following specifications and features –
- 3.5 inches capacitive touchscreen display
- 800 Mhz single core processor
- 320 x 480 pixel resolution
- 5 mega pixel camera
- VGA front facing camera
- Android 2.3.6 Gingerbread OS
- Dual SIM GSM + GSM Support
- 256 MB RAM
- Micro SD card support
- 4 Gb internal memory
- 1300 mAh battery
- GPS, 3G, Wi-Fi, Bluetooth, EDGE and GPRS
Idea Aurus Promotional Offers
Idea Cellular is providing interesting promotional offers and benefits to anyone who chooses Aurus smart phones. It provides 2300 Rs of bundled data and voice usage. Any one choose pre-paid subscription they will be provided with 10 minutes of free calls every day for 3 months by recharging with Rs 259 or Rs 269. Also they will get 2 GB of data and IdeaTV service subscription for 90 days. For post paid consumers, 2 GB of data will be free for three months with a plan of Rs 260 and they also get Rs 100 waiver on voice calls per month with free Idea TV subscriptions for three months.
Idea Aurus Price & Availability
Idea has strong network for sale of their devices and their 3G smart phones contribute to adoption of 3G network for them. It’s actually paying them off in both the ways. It would be available via the selected Idea Stores, special promo at Aditya Birla Malls and leading retailers as well. Anyone looking for the price, it will be yours at Rs 7190.
Idea Aurus might certainly look down when compared with Micromax, Spice, Karbonn smart phones at that price in comparison but the big advantage for them is the brand name.