The Idea Cellular one of the telecom player in in India has announced that company will launch 3G enabled Android smartphones to bring 3G data usage to a satisfactory level. Until now 3G penetrations is very low and Idea has woke up early to promote their 3G services in a better way. I would say this is a brave move by any telecom company to go up with manufacturing unit and make users to go with 3G services. There are few reasons why 3G is still to make any impact among the consumers in India and fact that user believes that 3G data plans are price much higher.
This is just an Idea for Idea Cellular of their plans to brand their 3G services and Idea is not in mood to provide these mobile phones at cheaper deals like what is famous in United States. The fact that CDMA penetration in India is very low and normally Indians prefers to with GSM with smartphones and prepaid services suits them better.
Idea Cellular has won 3G rights in 11 circles of India in the state of Andhra Pradesh, Haryana, Gujarat, Himachal Pradesh, Jammu Kashmir, Kerala, Madhya Pradesh, Maharashtra, Goa, Punjab Uttar Pradesh East and West. The Idea Celluar supports 21.1 Mbps. The idea service is available in 800 towns of 3G circles.