Reliance Industries Ltd. (RIL) is all set to commercially launch the much awaited 4th Generation Services a.k.a LTE in India with Cheaper phones. If you go as per the news published in the Economic Times, then RIL – Samsung will be retailing the 4G enabled smartphone at just Rs. 5,500. These entry-level smartphones are likely to be sold with data packages starting at as low as Rs 100, said the source, adding that even high-end smartphones will be made available at minimum down-payments and the equated monthly instalments (EMIs).
There have been reports that RIL will be launching the much awaited 4G Services in India by August 2013 that is preferably on 15th August to mark the Independence day and to rest of the places from December 2013. The 4G arm of RIL is named as “Reliance Jio Infocomm Limied (RJIL)”.
It’s been learnt that earlier in 2002, Reliance Infocomm has approached Samsung for cheaper handsets when it refused stating that it won’t be materialized at such lower cost and then it had to move to LG for coming out with handsets which Reliance Infocomm has launched in the scheme of “Dhirubhai Ambani Pioneer Offer (DAPO)”. For Samsung it’s nothing new as it has been following similar trade practices with Carriers in US and the same will be extended to India too now. As per TOI, both RIL & Samsung declined to comment on the deal. If by any chance the deal fails then it will be a good opportunity for other manufacturers like Huawei, LG, Alcatel Lucent etc. who are looking for a level playing turf in the smartphone segment when compared to Samsung. Also, for Samsung it will be a Billion Dollar deal which for sure it will be hard to ditch.
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*Please note that all the above mentioned information is all speculative and is based on the source which was published in Times Of India Mumbai Edition on 06/03/2013.