The Samsung Galaxy S6 and Galaxy S6 Edge that will go on sale on April 23th in Japan will not carry the “Samsung” logo unlike in other markets. They will be marketed as Docomo Galaxy and a Galaxy, named after their Japanese telecom service carriers.
According to The Korea Herald and a Samsung official, the Galaxy brand is “well established in Japan”, that’s why Samsung decided not to place its company logo on the Galaxy S6 and S6 edge that will be sold in the country.
Samsung has also renamed its Facebook Page in Japan to ‘Galaxy Mobile Japan’ — against removing reference to ‘Samsung’ — while the marketing visuals for its new phones also don’t show its name.
According to the Counterpoint Research, Samsung sat in fifth place in Japan with less than five percent market share during November 2014. That’s in contrast to arch rival Apple, which captured half of all smartphone sales in the country during October and November 2014.