The Chinese smartphone maker, Oppo has gathered a lot of attention about its offline sales strategy. The company has dominated the Chinese offline market after the launch of Oppo F1 Plus (Oppo R9) smartphone and holds an offline market share of 13% in March 2016. The company has now launched a budget-friendly smartphone called as Oppo A37 in China. The smartphone comes with decent features and will be available for purchase via China Telecom priced at 1,299 Yuan (approx $200 / Rs. 13,312). It is the same smartphone that was recently spotted on TENAA as Oppo A37m.
Coming to the specifications part, the Oppo A37 flaunts a 5-inch (1280×720 pixels) HD liquid crystal display with 294ppi as pixel density and Corning Gorilla Glass laid on top of it for protection. Under the hood, the smartphone comes powered by MediaTek MT6750 64-bit octa-core processor clocked at 1.5GHz clubbed with Mali 400 GPU. It features hybrid sim slot that can also be used as a microSD card slot instead of the second sim. It supports dual sim dual standby and runs on Android 5.1 Lollipop out of the box. The device has 2GB of RAM, 16GB onboard storage that can be further expanded to 128GB via microSD card slot.
On the photography front, the smartphone comes equipped with an 8MP rear camera with autofocus, LED flash, 1080p video recording at 30fps and a 5MP front shooter for video chats and selfie lovers. Connectivity options on the device include 4G-LTE, Wi-Fi, NFC, GPS/A-GPS, Bluetooth and microUSB 2.0 port. The handset comes backed by a 2550mAh battery that can easily last for an entire day of mixed usage. The Oppo A37 looks premium with an all-metal unibody design and will be available in Gold and Rose Gold color options. As of now, there is no information about the availability of the smartphone in other markets. Stay tuned!
