Micromax, one among the largest smartphone makers in India is known for launching affordable smartphones targeting the budget category users. The company has recently launched a phablet-sized smartphone called as Canvas Mega 2 in India priced at Rs. 7,999. It comes with entry-level specifications like 6-inch qHD display, quad-core SoC, 4G-LTE and 3000mAh battery. Today, the company has unveiled an impressive budget-friendly smartphone called as Micromax Canvas Evok (E483) in India. It comes with decent mid-range specifications and is priced at Rs. 8,499. The Canvas Evok will be available for sale online exclusively via Flipkart starting tomorrow, i.e., May 17th.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “The current trend of 4G connectivity, big screens, high definition displays and powerful RAM has picked up immensely, and the Canvas Evok brings the best combination of all these with its features and design language. We expect the new smartphone to fare well in the market as the millennial generation understands technology and also recognizes the fact that one does not need to pay exorbitant prices for a premium quality smartphone.”
Talking about the specifications, the Canvas Evok flaunts a 5.5-inch (1280×720 pixels) HD IPS 2.5D curved display with 267ppi as pixel density and Corning Gorilla Glass 3 laid on top of it for protection. Under the hood, the device comes powered by Snapdragon 415 64-bit octa-core processor clocked at 1.4GHz clubbed with Adreno 405 GPU and 3GB of RAM for lag-free and smooth performance. It runs on Android 5.1 Lollipop based company’s customized UI out of the box and will be upgraded to Android 6.0 Marshmallow in near future.
It has 16GB of onboard storage and also includes a microSD card slot for further expansion of memory. The dual sim dual standby supported device includes standard connectivity options like 4G-LTE/3G HSPA+, Bluetooth 4.0, Wi-Fi, GPS/A-GPS and microUSB 2.0 port with OTG. On the camera front, the smartphone features a 13MP primary camera with dual LED flash and a 5MP front shooter for video chats and perfect selfie clicks. The handset comes backed by a 3000mAh battery that is rated to last for an entire day of mixed usage and comes in Black color option.