The India’s leading smartphone maker, Micromax had recently announced 15 new smartphones a week ago. The company also unveiled its flagship Micromax Canvas 6 and Canvas 6 Pro. The Canvas 6 is the company’s first smartphone to sport an all-metal unibody design and fingerprint sensor. Today, the company has officially launched an entry-level smartphone called as Micromax Canvas Spark 2 Plus in India. The smartphone is the upgraded variant of the Canvas Spark 2 that released last year. The device is priced at Rs. 3,999 and is available for purchase online exclusively via Snapdeal starting April 22nd.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “A large number of consumers are still using feature phones or second hand phones, which provide immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first-time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device.” He further added, “Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the e-commerce channel capturing over 11% of the exclusive online market last year. Our new Canvas Spark 2 Plus will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
The main USP of the Canvas Spark 2 Plus is it runs on latest Android 6.0 Marshmallow out of the box. It is the first smartphone from the company to run on the latest Android OS and is also the cheapest smartphone available on the market with Android 6.0 Marshmallow out of the box. The smartphone features a 5-inch (854×480 pixels) FVWGA display and offers a pixel density of 218ppi. Under the hood, it comes powered by unspecified quad-core processor clocked at 1.3GHz clubbed with 1GB of RAM, 8GB of built-in storage and also includes a microSD card slot for further expansion of memory upto 32GB.
On the camera front, the smartphone sports a 5MP fixed-focus rear camera with LED flash and a 2MP front-facing camera for video chats and selfie images. The handset powers a 2000mAh battery that can easily last for an entire day of mixed usage. It supports dual sim dual standby and comes with basic connectivity options like 2G/3G HSPA+, Bluetooth 4.0, Wi-Fi, GPS/A-GPS and microUSB 2.0 port. The smartphone has support for more than ten regional languages and also comes with lots of pre-loaded applications like other Micromax devices. The Micromax Canvas Spark 2 Plus comes in Metallic Grey, Copper Gold and Champagne Gold color options.