Total shipments of Android phones Surpasses 1 billion for first time : Strategy Analytics

According to the latest report, worldwide smartphone shipments of Android exceeded 1 billion units in 2014, a significant gain from the 780.8 million units that shipped around the world in 2013. Apple’s iOS sold 192.7 million worldwide shipments in 2014.


The data from Strategy Analytics shows that the Apple has 15 percent market share, whereas Android’s market share is 81 percent. Google’s operating system is running on far more devices, hits the entry-level market on a variety of fronts with budget-friendly devices, and has proven to be the go-to option for dozens of vendors worldwide.

Strategy Analytics also noted that Microsoft’s Windows Phone platform was able to nab 3 percent of the worldwide smartphone market. While that still meant nearly 39 million worldwide shipments, Strategy Analytics director Woody Oh said that Microsoft is struggling from having too few “major hardware partners to build its phones.” The company also has a poor retail presence in China, Oh said.

According to data from Strategy Analytics, Apple and Samsung were tied for the top spot among global smartphone vendors as each shipped 74.5 million handsets in the fourth quarter. Both rivals controlled 19.6% of the worldwide market during the October-December period. The numbers show two companies moving in opposite directions. Samsung saw its shipments drop from 86 million in the fourth quarter of 2013, while Apple saw its shipments of iPhones soar from 51 million in the previous year. On a percentage basis, Samsung controlled 29.6% of the global market during the fourth quarter of 2013 and Apple owned 17.6%.

Strategy Analytics also released stats related to total mobile phone shipments. For the fourth quarter, Samsung led the way with shipments of 95 million, down from 118 million in the 2013 quarter. Apple snagged the second spot with its 74.5 million shipped iPhones. Microsoft was third with 50.2 million phones shipped. For the year, Samsung remained on top shipping 405 million mobile phones. Microsoft was second with 199.7 million phones in transit.

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